Preparing and implementing annual media plans for Ministry’s activities and programs, and sharing them with the concerned authorities.

Providing comprehensive media vision in accordance with the requirements of the Ministry.

Managing elements and components of the Ministry’s visual identity.

Work on preparing, designing and implementing media content according to the media plan, including design, photos, video clips, graphics, publications, etc.

Drafting and editing the textual content of statements, publications, and other media materials, in addition to the required linguistic proofreading of the Arabic text and media translation.

Managing media content on the Ministry’s e-portal and social media platforms.

Developing audio-visual and written media material of the Ministry, and coordinating about it with relevant authorities.

Organizing media events carried out by the Ministry in coordination with the relevant divisions.

Coordinating with the concerned authorities for media coverage of the Ministry’s conferences, meetings, and events, in addition to coordinating for the interviews, press and media activities that media establishments wish to conduct.

Preparing and implementing media and marketing campaigns according to annual plans and programs in coordination with the concerned authorities.

Work to monitor and follow up on everything published about the Ministry’s services in all media and websites and prepare appropriate responses, if necessary in coordination with the relevant divisions of the Ministry.

Strengthening and promoting the Ministry’s relationship with the various mass media. The department undertakes arrangements for networking and strengthening professional media relations inside and outside the Sultanate of Oman as a bridge of communication between the Ministry and the various media outlets.

Communicating and strengthening the relationship with writers, journalists, and media institutions on the topics they raise in order to clarify the facts and provide them with information that serves the ministry’s orientation and goals.

Liaising with relevant institutions regarding joint issues and topics to ensure that the government media messages are unified in accordance with the official procedures in force in this regard.

Highlighting the role of media and ensure its readiness in managing crises in which the Ministry is involved, in coordination with other divisions in the Ministry.

Activating and managing internal communication activities to enhance employees’ institutional loyalty.

Publishing various types of announcements for the Ministry.

Subscribing in and distributing local newspapers.

Any other tasks assigned to the department within the scope of competence.

The Department is directly affiliated with the highest authority in the Ministry to achieve the required effectiveness in performance and appropriate decision-making. It works to manage and implement the information policy in the Ministry under the direct supervision of the Minister.

The Department must be formally addressed by the organizing bodies with requests for media coverage of events, and everyone must respect its decisions regarding coverage. Coordination must also be made between the department and the Contact Center of the Patient and Client Service Department in everything that might fall within the department’s work that is consistent with this information policy.

The Department issues permits approving the issuance of all media publications and bulletins on behalf of the Ministry in coordination with those concerned in the Ministry of Information and relevant authorities.

This excludes brochures, booklets, and bulletins of an educational nature, for which the relevant organizational sections of the directorates and governorates is referred.

The Department is responsible for covering all the Ministry’s events and activities and publishing official statements and data to all local and external media in coordination with other competent authorities.

Within the framework of decentralization, the public relations and patient services departments of Governorates’ Directorates General of Health Services and their affiliated institutions, and hospitals with the level of directorate are responsible for covering regular activities in each Governorate individually in coordination with this Department while contributing in covering important events of media activity attended by the Minister or Undersecretaries.

The Department is responsible for preparing statements and press releases on behalf of the ministry and coordinating with the concerned bodies to make statements on topics and issues addressed by society. The department has the authority to cover the event or not based on the professional standards by which it operates.

The Department is responsible for editing and reviewing the news material published in various media platforms using the means it deems appropriate, without having to refer to the organizing body, provided that it takes into account referring to specialists for media statements of a technical nature.

The Directorates General and health institutions must coordinate with the department when they achieve pioneering achievements, or adopt projects and programs of a national nature in order to ensure appropriate media coverage.

When various units in the Ministry prepare circulars related to service providers and recipients that would change an existing system, the department must be coordinated with to review the circular and prepare a media plan to deal with its content.

The Department supervises the establishment, management, and follow-up the work on the Ministry’s social media accounts, networks, websites, and applications. No Ministry employee is entitled to perform any of the above without permission from the competent authority in the Ministry.

In all cases, employees of the Ministry shall not appear in media outlets in his/her job capacity except after obtaining permission from the competent authority in the Ministry.

During the media appearance, the employee is committed to the goals of this appearance as determined by the Department and in accordance with the vision and mission of the Ministry and its information policy.

The employee respects all health and practical measures taken by the Ministry in accordance with applicable policies and procedures.

The employee provides information impartially, neutrally and objectively without biasing the topics according to personal opinions.

The employee ensures to investigate honesty in conveying information, and to adhere to all approved laws and policies.

The employee is obliged not to exploit media appearances for advertising or material promotion or promoting his/her personal opinions.

The employee is committed to intellectual property rights, whether those of individuals or public, private and civil institutions, when appearing in the media.

During authorized media appearances, the employee is obliged to maintain patient secrets and not address topics of a political nature, or anything that would disrupt the Sultanate of Oman’s relations with other countries, or anything that would spread division in society or agitate public opinion in a negative way. It is also prohibited to make any statement of a sectarian or racist nature.